Does you need a gimmick to sell exercise equipment?

February 72010

If I came up with a great infomercial for free weights, a weight bench, dumbbells, an exercise mat, and a video to tell you how to use all of this, would I be able to make money? Or does every piece of exercise equipment need to have a gimmick if it wants to sell via infomercial?

yes, you must have a "hook" something that makes your product so much better than anything else out there. Otherwise the people that invest in infomercials won’t even bother with you.

2 Responses

  1. Chrys Says:

    That depends on how convincing your product or advertisement is. Why not try those easy methods to promote your products? In my case, I simply use Twitter to sell some stuff online. I learned this from Stephen Pierce. He has plenty of advice at http://www.MyTwitterMoneyTree.com that can help skyrocket your online business.
    References :

  2. PapiCulo Says:

    yes, you must have a "hook" something that makes your product so much better than anything else out there. Otherwise the people that invest in infomercials won’t even bother with you.
    References :

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